For teens entering college or preparing for the work world, PR professionals Amy Howell and Anne Deeter Gallaher provide a handy roadmap, sharing advice on how to develop your A-game for life.
They speak from experience. Each leads their own marketing and public relations firms; Memphis-based Howell is CEO of Howell Marketing Strategies, and Gallaher heads Deeter Gallaher Group LLC in Harrisburg, Pennsylvania. Both have also walked this path with their own children; Howell currently has two teenage boys preparing for this important passage.
The pair taps their vast networks to include feedback and personal anecdotes from professionals on a variety of subjects, and the insights they provide are strong. They discuss the importance of a well-developed resume, why personal drive matters, and the importance of making good choices in college, among others.
Some of what they write may seem apparent to adults, but perhaps not as much to young people. For example, the digital footprint teens leave online — including snarky Twitter remarks or the Saturday night kegger photos on Instagram — may say more about your teen’s priorities than the volunteer work noted on his resume.
Their point is that in order to be in high gear for the career path that lies ahead, one must be strategic in how life is conducted during the college years. Words, tone, and accuracy matters — on resumes and in life. Parents and guidance counselors will want to pass this book along to their ambitious teens.