A holiday bash hit the right target just days before runners hit the road tomorrow in the annual marathon to benefit patients at St. Jude Children’s Research Hospital in Memphis. Target Corporation hosted the 2016 Holiday Bullseye Bash for children who are under treatment at St. Jude and for their families. The annual event, which took place at the Dominos event center at St. Jude, also celebrated 20 years of partnership between Target and St. Jude.
Target CEO Brian Cornell said the partnership benefits not only St. Jude but is also a rewarding experience for Target and all of its employees.
“The impact we’ve had on these lives has been amazing. Target House has provided shelter for 4,500 families since this partnership began. When you see the smiles on the children’s faces, we take pride in that.”
Rick Shadyac, the president and CEO of St. Jude, echoed those sentiments. “Target has helped us to the tune of $65 million over the years. Target House is a magnificent facility that has been a home away from home for so many families.”
The Bullseye Bash proved to be an epic holiday party that turned the building where it was held into a space that would fit right in at Willy Wonka’s chocolate factory. Bright colored lights twinkled all over the place as children milled about eating gingerbread cookies and sipping on hot cocoa.
Several families commented that it was such a nice break from their every day treatments to step in to a fantasyland of holiday cheer. This year’s event included performances with a Nutcracker-inspired show featuring characters such as Barbie and Teenage Mutant Ninja Turles; arts and crafts like holiday tree decorating and face painting; and last but not least, photos with Target’s mascot, Bullseye the dog. The smiles on the faces show the party was a huge success!